GOONGBE

The Korean name 궁중비책 means “secret recipe of the royal court”. The brand draws on Joseon-era practice, when caring for a newborn’s skin followed strict rules — bathing began on the third day after birth at set times, using decoctions of peach, plum and mulberry.

The brand translates that principle into modern formulation: trust “from the first raw material stage through every moment until the product touches baby skin”.

The range covers both skincare and everyday hygiene — cleansing, moisturising, soothing creams and sun protection, plus oral care and wet wipes.